Redlines In Use
Originally devised for police use, Redlines are still specified as the preferred preliminary alcohol screener by the police forces of France, Italy, Israel, and many other countries.
Often with bespoke branding, Redlines are available from most leading retail supermarkets and grocery chains throughout Europe. You’ll also find them in liquor stores, pharmacies, auto service station networks and convenience stores, as well as in bars, hotels, restaurants, etc and sports and entertainment destinations.
Redlines have been used to promote responsible drink-driving behaviour by numerous global organizations including Fiat and Alfa Romeo, SAB Miller, BP and BMW. Such corporate promotions add positive values to any brand through association with the strong ‘socially responsible’ drink-driving message.
